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Why everything about the physical store must change

from Convenience Store News

The retail store as we know it is dead. Retailers must stop thinking about their stores as places that distribute products, and rather perceive them as a place to provide an experience. So said Doug Stephens, retail and consumer futurist and founder of Retail Prophet, who delivered a keynote speech at the recent Shopper Marketing Summit in New York. The annual event is presented by Convenience Store News sister company Path to Purchase Institute. more


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