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Digital transformation means focusing on readers, not platforms

from Medium

In over 15 years of senior digital experience in North America's leading news organizations as well as many conversations and meetings with news executives around the world, I know that most traditional news organizations are run by well-intentioned people with the desire to adapt in a digital world. For as long as I've been in the industry, publishers have been too focused on what is ultimately the wrong question: Do we hold on to today's revenues or invest in tomorrow's? more


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