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AEC Firms: Your Website Is One of the Most Important Things You'll Build

from Building Design + Construction

Don't believe it? You’d better take a look at the research.

Today, an AEC firm's website is the single most common source of information about the firm for buyers.

Traditional sources of information like references have fallen out of favor, given the easy availability of information online. Now, buyers turn to your website, Google, and social media for answers. This is how they evaluate firms — and if you don't pass muster, you're going to lose ground to the competition.

Even a referral doesn't always translate into new business. When a buyer receives a referral, they'll do their due diligence online. And about 52% of the time, they'll rule out the firm they were referred to before even speaking with them. Why? Because of the firm'a poor marketing and branding.

It's clear, then, that your website is critical. So how do you know if your website needs attention, and how do you bring it up to speed so you can help your firm grow?


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