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5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War

from Business 2 Community

Over the last several years, the war for talent—especially in the A/E/C industry — has been escalating. And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition.

For years, marketing and human resources (HR) have coexisted in a friendly, but somewhat detached, relationship. Marketing has been focused on helping position their firms for new business, while HR has been focused on attracting and engaging employees. And truthfully, there's not been much of reason for the two groups to really collaborate. But as firms look to gain a competitive advantage in the recruitment arena, an alignment of these two functions is becoming essential to winning the talent war.

One way is to enlist your employees as social brand advocates.

So how exactly can A/E/C firms bridge the gap between marketing and HR? Read the article and see 5 examples. more


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