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Time, tastes driving frozen pizza sales

from Progressive Grocer

What trends are driving sales of frozen pizza in the grocery channel? "From watching the big game to a last-minute party, pizza has always been associated with being a food of convenience," says Ryan James Dee, creative director at San Diego-based experiential marketing firm Interactions. "With our schedules getting increasingly hectic, hyper-convenience is a huge trend we're seeing in the grocery space." more

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