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In the duopoly's shadow, Apple News is finding favor with some publishers

from Digiday

If publishers are down on Facebook Instant Articles, they're increasingly effusive about Apple News as a platform partner. Apple News, a pre-installed app on Apple phones and tablets, has long been the distant No. 3 in platform publishing initiatives. Introduced in 2015, Apple News didn't elicit the kind of excitement Facebook got with IA and Google with its Accelerated Mobile Pages. But in recent months, Apple began sending more traffic publishers' way and letting them sell subscriptions on the news aggregation app. more


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