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Getting a school's message across in the new media landscape

from District Administration Magazine

The news media has changed and is still changing. The internet's ability to provide free or cheap marketing has taken its toll on advertising revenue, and newsrooms have been hit hard. The days of multiple reporters and photographers available to cover your story are gone. Social media has changed how reporters gather information and can have a heavy influence on story selection. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063