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This Is How The New York Times Is Using Bots to Create More One-to-One Experiences With Readers

from Nieman Lab

We know about the explosion of messaging apps: 1.2 billion people use Facebook Messenger, 1.2 billion people use WhatsApp, which is owned by Facebook. Snapchat, in terms of nonnative iOS apps, is No. 2 in terms of how much time people spend with that app. iMessage is the most used iOS app. And of course, good old-fashioned SMS is on 4 billion phones. So news organizations rightly went where all the users are. more


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