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mediaXchange 2017: Proven Strategies for Building Reader Engagement & Retention

When it comes to consumer engagement, there's arguably no more important statistic to track than consumer retention. With every publisher applying a different and unique strategy in hopes of good retainment numbers, it can be hard to establish what techniques make the most sense for you. That's where Rich Handloff, Melody Nelson and Heather Williams come in. Handloff, Director of Consumer Marketing at The Washington Post; Nelson, Regional Vice President of Retention at McClatchy and Williams, Regional Vice President of Audience Development at McClatchy all offered their own expertise in helping establish an intelligent strategy using proven techniques they've picked up from years of field work. more


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