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Digital Marketing: Are You Reaching the Boomer Generation?

from By Lonny Alfred

Our inboxes are constantly filled with ways to adjust digital marketing tactics to meet the demands of Millennials and Generation Zers, but there's one generation with just as strong spending power that's often left out of the mix: baby boomers. But how you approach boomers in the digital arena isn't a matter of pushing existing marketing campaigns onto their screens. Just like their generational counterparts, there are nuances to the boomer population that should be considered. more


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