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Time to address the 'omnichannel disconnect'

from Progressive Grocer

Grocers must address the disconnect between their omnichannel capabilities and those that consumers expect from them. Omnichannel is a new norm in retail. Consumers today expect to be able to find and get the products they need when, where and however they want — and have a satisfying experience, regardless of the platform. But while many retailers have invested in some level of omnichannel capabilities, their operations often aren't on par with their customers' growing expectations, creating a false state of "omnichannel comfort," according to a March 2014 report from Chicago-based technology services company Accenture. more


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