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The generational guide to social media marketing

from By Emma Fitzpatrick

While millennials are often portrayed as the selfie generation who are always glued to their phones, they're not the generation that spends the most time on social media. But are they the ones who are most likely to purchase from brands they follow? Below find data that outlines just how each generation uses social media differently to engage with businesses. The results may surprise you. Use this data to influence and tweak whom you're targeting on social media. more

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