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Renew, refresh and recommit to your member retention program

from SBI Management

The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization will enjoy 80 percent or more in annual renewals. And remember, data shows that when someone renews at his or her first-year anniversary, chances are they will become a long-term member. more


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