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Everyone is discovering the power of membership

from Membership Marketing Blog

The theme of the recently released book Marketing 4.0 proposes that, “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” Most membership organizations have operated with this philosophy for years. The news is that today the understanding of membership as one of the most powerful relationship builders between any organization and its audience is becoming foundational in minds of most marketers. more

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