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Your content strategy should include your entire organization — Collaborating with the social media team is vital

from The Content Standard by Skyword

Reinventing the wheel. As cliché as the expression has become, it often feels like we're tasked as marketers to do just that. Whether it relates to a burgeoning content strategy or social media marketing campaign, the quest for a new, bold approach can often take up as much time as the original marketing initiative. If you stop and really think about it, though, in the 5,500 years since the wheel was created, has it ever been truly reinvented? Sure, we've improved efficiency, thrown in a little vulcanized rubber here and some suspension systems there. But these changes are more optimizations than fundamental alterations. more

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