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Stop flying blindly: Why your strategy needs a content calendar

from Business 2 Community

The time for content marketing to shine is now — according to LinkedIn, 72 percent of marketers report having a content marketing strategy in place. However, only 30 percent of those that reported having a content marketing strategy, actually have it documented. If content marketers are not documenting what they are planning to implement, how are they able to activate their internal stakeholders and clearly define their goals? How are they able to fly blindly while investing more money in content marketing? more

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