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Staying social: 6 ways to drive leads on Facebook, Instagram

from Construction Dive

The construction industry was slow to warm to social media, with many firms tiptoeing their way in reluctantly. Fast forward a few years and social media has become as essential as a website: If you’re not participating, you're missing out. "It's definitely a necessity," said Ali Peters, account manager at Philadelphia-based Group Two Advertising, which manages social media marketing for builders and remodelers. "It's really a good communication tool for builders beyond their website. It’s a way to capture people where they’re already living and socializing." more

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