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The furious fight for supermarket shelf space

from By Bambi Majumdar

Not long ago, reading food packaging labels and making a wise choice was the "in" thing to do. Today, shoppers look beyond the labels — they find it hard to trust them. Consumers now demand healthy and fresh food. Supermarkets are aware of this growing awareness and choice for healthier meals and slow-but-steady move away from packaged goods. Perhaps the best example of this shift is the shelf-space war in grocery chains across the nation. more


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