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How grocery marketing has evolved in the digital age

from By Bambi Majumdar

Midwestern supermarket chain Hy-Vee recently announced their expansion plans, which include a shift beyond traditional grocery. What is interesting to note is the increased emphasis and budget for the IT department, an area that hadn't been high on retailer lists until recently. Technology plays an important role for retailers and buyers, with studies proving that users will readily switch grocers for a better customer experience, both in-store and through e-commerce. more

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