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Kum & Go's guide to social-media success

from CSP Daily News

Whether it's a two-store mom-and-pop or a 1,000-unit, worldwide conglomerate, C-store retailers need to be on social media. But creating pages for a C-store on a social network is one thing. Managing the page and interacting with customers online is another thing entirely. CSP spoke with Mike Templeton, marketing manager of Kum & Go LC, West Des Moines, Iowa, which has more than 400 stores in 11 states, and more than 100,000 likes on Facebook, for a few tips on what to keep in mind when considering a social-media marketing plan. more

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