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Digital marketing: 4 surprising reasons why our industry lags

from Association of Equipment Manufacturers

Why have effective digital marketing programs been so slow to take off in the manufacturing sector? To find out, Business Online surveyed more than 100 global marketing leaders in partnership with the Manufacturers Alliance for Productivity and Innovation (MAPI). At the core of the honest and remarkable revelations, we uncovered the fact that 65 per cent of respondents said their digital marketing programs were only in the experimental or new phase. more

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