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West Coast Expo: These items are hot

from The Packer

Armed with new data from the 2017 Fresh Trends consumer survey, Greg Johnson and Pamela Riemenschneider kicked off the West Coast Produce Expo with a lively 45-minute interactive produce quiz show that examined consumer trends on avocados, kale, watermelon, berries and organic produce. Johnson, editor of The Packer and editorial director of Farm Journal Media’s produce group, and Riemenschneider, editor of Produce Retailer, first took up statistics around the emergence of kale as a trendy item at the May 20 event. more


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