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Nordstrom losing luster with younger shoppers

from MediaPost

Nordstrom, which reported a decline in sales in its high-end department stores, is losing some luster in brand equity, too. Though still a favorite with lovers of luxury, the latest ranking from Harris Polls indicates the changing perceptions of younger shoppers are causing it to slip. It's not that millennials don't appreciate nice stuff, or even that they don't like Nordstrom as much as they used to. more


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