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Are less frequent guests the key to loyalty?

from CSP Daily News

Low-frequency customers may be the key to a successful loyalty program, according to a new report from Paytronix, a reward program solutions provider for the retail and restaurant industries. Setting an ideal goal of more than 15 percent of sales being attributed to the loyalty program, the Paytronix Data Insights report reveals that, as a good program matures, the majority of new members come from low-frequency and infrequent guests. more

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