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'Dual self' study: Why people eat unhealthy food

from USAgNet

If you want to eat healthy, you'll have to listen to your orbitofrontal cortex and tell that amygdala to take a rest. Jeb Asirvatham, assistant professor of agribusiness economics at Southern Illinois University Carbondale, is interested in what makes people overeat, or make unhealthy food choices, when they ought to know better. He could have focused his study on surveys or observations of people's eating habits. Instead, he studied research involving brain MRIs involving decision-making. His objective was to apply the science to a model for human diet decisions. more


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