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Click-and-collect growing retail trend

from Material Handling & Logistics

During the 2016 holiday season, nearly a third of shoppers purchased products online and subsequently picked them up at a store. This practice is known as click-and-collect or “buy online pick up in store," according to a new study conducted by Bell and Howell. “Currently, a small portion of total purchases are completed through click-and-collect, but it is growing in use, with 49 percent of Americans trying it for the first time in 2016,” says Bell and Howell senior director Haroon Abu, who led the research. more

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