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The question produce marketers must answer: What's in it for me?

from Produce Retailer

Greg Johnson writes: What motivates my food choices? Is it disease prevention? Of course not. I want to eat food that tastes good, that’s relatively good for me and that makes me look and feel good. But that’s me. Everyone is different. I’ve been concerned about the produce industry’s inability to raise consumption over the past few years. Don’t people know fruits and vegetables are good for them? more

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