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Capturing the elusive 'Generation Z' market

from The Packer

With the latest research on fresh produce sales, brands and marketers alike have been avidly sifting through the trends and challenges that are sure to change the marketplace. Produce managers who read The Packer’s Fresh Trends 2017 study, for example, know that convenience and value are the top considerations cited by fresh produce shoppers; and while some produce items saw a drop in sales since last year, still others increased. more

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