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Report: Food retailers' future success demands digital investment

from Food Dive

A study from Aptaris and dunnhumby found 71 percent of food retailers think designing an app is necessary for successful digital grocery. Among the most common digital investments are online recipes and a mobile-friendly website, currently offered by at least two-thirds of grocers. More than a third of food retailers presently offer additional features, such as online list building, digital coupons and digital-only promotions. Online ordering capabilities, while found to be growing, are prevalent typically among only the largest operators today. more

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