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How is the hotel industry fighting Airbnb?

from By Bambi Majumdar

As much as hoteliers hate Airbnb, the latter has brought some much-needed disruption for the industry. As a result, the $1.1 trillion American hotel industry is in the middle of a major shift. In the last few years, hotel and lodging companies have come up with individual strategies to beat this hitherto-unknown competition — some effective and some not so much. But now they have regrouped, and traditional hoteliers are ready to go to war with Airbnb. more


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