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If your case studies aren't telling a story, you're making a mistake

from Content Standard

Healthcare's case studies are needlessly dry. This can be said about almost any industry, but healthcare is especially bad. Our industry has some of the most dramatic, most touching and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The great thing though, is that most organizations can make a short leap from case studies that do just enough to case studies that relate an organization's most moving stories and connect with their key imperatives. more

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