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Consumers conflicted about color

from By Michael J. Berens

Deep down in their hearts, consumers prefer brightly or boldly colored spaces. But when it comes to decorating their homes, they tend to opt for neutral tones. Interestingly, though, when shopping for a home, prospective buyers gravitate toward those with color and shun those with a lot of pale spaces. These are the findings of two recent consumer surveys. This begs the question, why are consumers so conflicted about color? more

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