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Yesterday's escorted motorcoach tour is today's luxury coach guided vacation

from Travel Market Report

They're back. They're hot. And they are not your grandfather's guided tours. Escorted tours have changed — and travel agents who aren't selling what once were known as "motorcoach tours" are missing out on sales and profits, said top executives speaking at Travel Market Place in Toronto. To convert lost opportunities into dollars, agents need to modernize their language and throw away their misperceptions. more


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