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Parts success is a '2-way street' with manufacturers

from Farm Equipment

If your strategy for selling parts is relying on walk-in traffic or the service department, you're missing out on opportunities. "Dealers who are relying on walk-in traffic are the dealers who are complaining about their parts business. The dealers who are taking the sales to the field, who are being very proactive with their customers — those dealers are seeing good parts activity," says Craig Harthoorn, president and CEO of H&S Manufacturing. more

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