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How email newsletters help cure your members' FOMO

from MultiView

News outlets have had to pick up the pace to keep with the new culture of instant gratification that social media has created. In fact, The Washington Post now publishes one story every two minutes. So, it’s only natural for members to expect their association publications to keep up with the fast-paced world we live in. Delivering a weekly electronic newsletter to the inboxes of your members is a good way to ensure your members stay informed and avoid experiencing any fear of missing out (a.k.a. FOMO). more

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