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Avoiding Ethical Issues When Using Social Media

from AAA-CPA

Social media can be a powerful tool to build brand awareness for your firm and help elevate your status as an expert in your respective field. Yet attorneys and CPAs always need to keep in mind when it comes to web interactions of possible breaches of ethics rules. Due to the rapid growth of social media and the often slow process of drafting new regulations, the American Bar Association and American Institute of CPAs are still behind on formal social media guidelines. However, that does not mean you have free reign to use your business accounts in any way you please — many state bar associations have already begun adopting their own rules regarding professional conduct on social media. This should not deter you from tapping into the power of social networks, but should instead invite caution and common sense as you try to capitalize on the opportunities social media presents. Lawyers and CPAs are well aware of the guidelines that apply to advertising. From the ban of certain words like “advice” and “specialist” or the limitations that can apply to using testimonials, there are countless restrictions about what is allowed and not allowed in legal and accounting advertisements depending on the state. more


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