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You have what the media needs: expertise

from By Fred Berns

As a business professional, you have information and insights about your industry that writers and broadcasters are looking for. You can — and will — get quoted and promoted in online and conventional media if you connect with the right people, the right way. Step 1 in that process is to create a media "hit list" of those outlets that reach out to your best prospects. After you get in touch, update them regularly on what's now, what's news, what's hot and what's not. more


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