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Survey explores how consumers shop online

from The Packer

Many consumers do not browse when they shop for groceries online, a dynamic that may be a challenge for retailers, a recent survey found. Search bars and order history take shoppers directly to the items they plan on purchasing, and consumers are taking advantage. “In-store shoppers must necessarily move from one item to the next, browsing whether intentionally or not,” market research firm TrendSource said in its 2017 Grocery Industry Report. more

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