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What makes a social media campaign innovative?

from Forbes

The social media marketing field is crowded with businesses and personal brands trying to gain visibility; in fact, the 2017 What Works in Online Marketing survey found that 95 percent of marketers are planning to either increase their social media marketing budgets or keep them the same. With that many competitors in the field, your campaign needs to be innovative if it's going to survive — but what exactly makes a campaign "innovative," and how can you achieve it? more

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