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Researchers offer look at how communities can tap into youth sport tourism

from Indiana University via Medical Xpress

Two Indiana University researchers say creative marketing is needed to reach visitors in what's become a multibillion-dollar-a-year segment of the tourism industry: youth sport tourism. According to researchers, parents are spending as much as $20,000 a year to take their children to youth sporting events that can be located across town or across the country. more


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