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Store brands ringing up higher sales, but not online — yet

from CNBC

Grocery shoppers are spending more on private-label products in stores, but less on private labels online, where about 12 percent of shoppers bought groceries last year, according to data from Nielsen and Cowen and Co. However, e-commerce represents a major opportunity for private-label growth, experts say, as food retailers continue to increase their digital efforts and consumers continue to embrace private-label foods. more

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