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McCormick CEO defends acquisition of Reckitt Benckiser brands, touts millennial-facing strategy

from CNBC

McCormick CEO Lawrence Kurzius is heralding the purchase of Reckitt Benckiser's food division as a new point of entry into the millennial demographic through the addition of Frank's RedHot. "If you look age group by age group, as you get younger and younger with the consumer, they have a higher and higher desire for spicy, flavorful flavors," Kurzius said. more


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