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7-Eleven gives millennials what they want: Sustainable coffee

from Environmental Leader

Convenience retailer 7-Eleven, citing a 2016 study, which found that sustainably sourced coffee is recognized by almost half of Millennials as an important attribute when making their selection, is swapping the Colombian coffee now served at its stories for a new Rainforest Alliance Certified, single-origin Colombian coffee. It is the company's first permanent coffee variety to switch to sustainable sourcing, the retailer says. more

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