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Retail apocalypse causing one company to rethink its entire strategy

from Business Insider

It didn't take long for The Hershey Company to mention its push into e-commerce on recent earnings call. In prepared remarks at the beginning of the conference call, president and CEO Michele Buck listed online retail as a major focus and potential growth area for the company. She discussed collaboration with brick-and-mortar retailers as well as efforts to better accommodate the needs of online shoppers. Her comments did not fall on deaf ears. more

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