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In-store restaurants help grocers craving millennial shoppers

from Food Dive

Grocers such as Whole Foods are building restaurants inside or adjacent to their stores, drawing coveted millennial consumers with flavor-forward dishes, craft beer and wine, according to NPR. Retailers including Hy-Vee, which uses store products to make dishes at its Market Street Grille locations, rely on synergies between the grocery and restaurant locations. Grocers have partnered with food service vendors like Starbucks Coffee and are beginning to see increased interest in partnerships with more upscale restaurant chains. more

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