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Designing content for the mobile-first index

from Search Engine Land

Face it: You're not a literary author, and people aren't hanging on to every word you write. Don't get me wrong, it's great to have comprehensive information on a web page, but users also don't want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible. more


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