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Grocery stores are fighting back against meal kit companies

from CNBC

Blue Apron has given millions of people the chance to cook with fresh ingredients without stepping foot in a store. Now grocers are fighting back. Whole Foods is experimenting at some stores with displays that feature a recipe and all the raw ingredients a shopper needs to prepare it. Kroger is going further with its own test of kits with premeasured ingredients at four of its Cincinnati stores. more


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