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Inside The New York Times' International Programmatic Strategy

from Digiday

The New York Times is leaning on programmatic advertising to support its expansion across Europe and Asia. It has done so with a lean programmatic team: four in the U.S. who each look after a specific client vertical and a programmatic director in both London and Singapore — all of whom work closely with the direct sales team and report to global programmatic chief Sara Badler. more


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