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Millennials eye alternative channels for produce

from Supermarket News

Millennials are more likely than older shoppers to buy produce in channels other than the traditional supermarket, according to the newly released Power of Produce 2017 report from Food Marketing Institute. Nearly a quarter — 23 percent — of Millennials cite supercenters as their primary channel for buying produce, compared with 12 percent of Baby Boomers who prefer supercenters for their fresh fruits and vegetables. more

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