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CrossFit Games had at least $7.2 million impact on Madison area, officials estimate

from The Cap Times

As was evident from the traffic along John Nolen Drive and the swarms of barrel-chested athletes around Madison, Wisconsin's downtown, the Reebok CrossFit Games drew a sizable chunk of tourism to the city over the weekend. Jamie Patrick is the vice president of the Madison Area Sports Commission with the the Greater Madison Convention & Visitors Bureau, the area’s primary tourism agency. He said that the bureau estimates the games yielded $7.2 million in "direct spending," money that consumers in town spent on the event itself or on things like gas, food and lodging in the area. more

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